Extra, extra, read all about it.
Print is still going strong.
People like to proclaim that the end is near for print, but the reality is that millions of people – many of them affluent – still read newspapers and magazines. That's why a lot of brands are using print ads to their advantage. Could yours do the same?
That's a lot of newspapers!
The USA TODAY NETWORK currently includes 109 local print markets in the U.S. USA Today is one of the top three most widely circulated print newspapers in the country. We're a print behemoth with a coast-to-coast presence, and if print makes sense for your brand we're a pretty smart move.
of adults take action as a result of seeing a newspaper print ad.
Newspaper Association of America 2014
The medium is the message.
Mix in print advertising to create a different type of customer experience. A beautifully done print ad isn’t as likely to get crowded out as web content. Plus, a lot of customers trust the printed page more than the digital one, and that counts for something, too.
The rule of seven.
They say customers need to see an ad seven times before they consider buying the advertised product. Print gives you another medium to use, and another channel to connect with.
Be hot off the right presses.
Single out the publications where you'll have the greatest impact. We use smart tech to identify the local newspaper, community circular, local magazine, specialty publication, or print insert that's right for your business. You have a great print ad, why waste it?
Keep up with current events.
Track and assess the performance of your printed content with our proprietary technology. We might not be able to tell you what booth in the diner your customer was sitting in when she acted on your ad, but we can come surprisingly close.