"Are display ads effective?"
When we do them they are! The USA TODAY NETWORK has an existing coast-to-coast consumer base of 125 million people and a vast partner network, and can put your display ad in front of great leads in any zip code. We can even target specific home addresses.
Display ads are a smart bet.
We have a network of more than 100 daily and 1000 weekly publications, each one a potential channel for your display ad. Our readership is diverse, and it includes a large pool of consumers who are engaged, educated, and earn more than $75K a year. We're a great place to advertise.
People need to see an ad at least seven times before they take action.
The Marketing Rule of 7
Thousands and thousands of sites.
The USA TODAY NETWORK is epic, but we also have a network of thousands of partner sites to run your ads as well. We're kind of like Woodstock in the sense that everyone comes together, but we don't have as many hippie vans and acoustic guitars.
We've done our homework.
Run the ad that's right for the job. We've done extensive market research to create unique ad types and placements like full-screen video ads and in-article carousel ads. We also use first- and third-party data to identify and get your ads in front of the best leads out there.
Use automatic budget and performance optimizations to keep your ads in the most profitable channels at all times. You wouldn't keep Manning in at QB when you're up 45 to nothing, right? Similarly, our smart tech knows when to put your ad in the game and when to keep it out.
Let's do this together.
Our creative team is here to help you come up with a display ad that meets your objectives, stays within your budget, and taps into what your customers are looking for. Whether you're looking for a production-heavy, high-impact display ad or a friendly, cost-effective banner, we're here to help.
Which Madonna song sums up your customer's love life perfectly?
Grab your customers' attention with quizzes and infographics. Quizzes can be funny, serious, or anything in between, but they're always fantastic for customer interaction. Infographics are perfect for telling complex stories in concise ways. Here's a one-question quiz for you – isn't that awesome?
Just press play.
Ever think of doing a video ad? We can plug you into the USA TODAY NETWORK, get you on YouTube, or run your ad on connected TV devices like Roku, Kindle Fire, and Apple TV. We'll use geo-targeting and other methods to make your airtime as productive as possible.
Know that you're showing up.
Our proprietary tracking technology makes it easy to keep track of your digital and print display ad investments – just log onto Client Center and see how your campaign is going.