Why you should be making data-driven decisions.
Here are just a few reasons: Data-driven decision making helps you compete with businesses that are already leveraging data – and it gives you an edge over those that aren't there yet. It helps you understand your customers better, and it can reveal hidden opportunities.
Engagement insights galore.
Do you know how your customers are engaging your brand? Get actionable insights on your most productive lead-generation strategies with Capture Code technology and Custom Call Tracking. These tools will clue you in on where your customers are coming from, which can be quite useful.
You're never just comparing apples and oranges.
Let’s pretend you run the same holiday campaign every year. Two years ago, Binghamton went nuts for it. Last year was a little slower, but you're not sure why. Our data analytics reporting helps you isolate the key variables from campaign to campaign so you can make any necessary adjustments.
Humans helping humans.
Our in-house data experts can help you understand data findings, offer context, and suggest approaches to bolster your lead generation. Your tracking and analytics data hides the secrets that might just supercharge your business – let us help you find them.
All your reporting in one place.
Get access to your analytic data on an easy-to-use online dashboard. We want you to get the most out of your marketing budget, and part of that is giving you the tools to make decisions in real-time.
"I didn't think I was going to make it."
James didn't plan on being a small businessman, but when he got laid off at age 55 he knew the odds were stacked against him. So he started an LLC and spent the next two years struggling to stay afloat. That was about the time we helped James with his website and branded content. We could tell that we were more enthusiastic about James's future than he was.
Then, out of the blue one Monday morning, James called us to talk about a strange engagement pattern he noticed in a Client Center report. James thought he found an opportunity that everyone else in the Southern Tier was missing. As it turns out, he was right.