Know What Works

Tracking Technology

Use tracking technology to find out how the Empire State is engaging your business.

Know What Works

Tracking Technology

Use tracking technology to find out how the Empire State is engaging your business.

You can be a great New York detective too.

image

Why data attribution matters.

You know your business, your industry, and your city, but you may not know how people are engaging your brand. Client Center tells you where your leads are coming from and gives you the tools to double down on or transform, your approach.

image

Find your peeps.

Digital marketing's job is to get your business in front of as many qualified leads as is technically and humanly possible. Just putting your name out there can be a random approach, but when you track engagement you can pinpoint where you're getting the best ROI.

image

Get their digits.

Our call tracking technology digitally records customer phone calls to your business, and it also logs caller IDs, phone numbers, and caller location information. This gives you several valuable data points, and it makes you a better customer resource.

image

Precision reporting.

LOCALiQ’s on-demand reporting keeps track of the number of calls, emails, and web events your digital and print campaigns are generating. You can use the numbers to measure consumer interest in what you're doing, helping you narrow down and maximize your approach.

image

All print, no print, same difference.

A lot of major New York brands keep print front and center in their marketing mix. Our tracking technology keeps tabs on your print campaigns and gives you the same rich insights you would have if you were only tracking online interactions.