Get your brand on the playlist.
YouTube is where the action is.
The reason that YouTube is a social media titan is because it has content for everyone – including your customers. No matter whether your business is big or small, basic or crazy, you have the opportunity to find your audience on YouTube.
People use YouTube to make purchasing decisions.
Here's a factoid: YouTube has over 1.9 billion actively logged in users every month (YouTube 2019). Here's an opportunity: 68% of YouTube users watched a video to help them make a purchase decision (Google/Ipsos Connect 2016). Why would you want to miss out on that opportunity?
Traditional TV viewing has dropped 44% since 2012. YouTube is where it's at. This year, the number of YouTube users in the United States will rise to over 187MM.
eMarketer April 2016
Remember when we said YouTube has something for everyone?
From how-to sailing videos to Latin metal anthems, YouTube has a video for every audience. Use the platform to connect based on customer demographics, hobbies and interests, life events, key topics, and much, much more. Your ideal customers are out there; let us help you find them.
Lights, camera, action.
You don’t need to be Martin Scorsese to do great things with video. Our content team will work with you to script and shoot a fantastic ad, and our YouTube specialists will plan out your campaign. You get to kick back with your popcorn and wait for leads to roll in.
Play to the masses with an in-stream ad.
Our in-stream video ads are designed to capture the attention of your next customer in the first five seconds of runtime. The ad is free until it plays for 30 seconds, is played in full, or clicked on. It's a fantastic way to create brand awareness.
Get discovered with a discovery ad.
In a discovery ad, a thumbnail image from your video can appear to the side of the video content a user is watching on YouTube, in a search result, and/or on YouTube mobile homepages. If they click, they're interested. This is a good way to connect with high-interest leads.
Show up strong with a bumper ad.
Use bumper ads to drive brand recall and awareness. Bumper ads are six-second, non-skippable videos that play before, during, or after a YouTube video. These ads are cost-effective ways to socialize your brand through repetition, and in marketing repetition counts for a lot.
Your YouTube ad gets regular performance reviews.
We use regular reporting to quantify the effectiveness of your video ad campaign and identify growth opportunities. We also realize that YouTube can be a rowdy and sometimes raunchy place, so we utilize Google’s safeguard tools to manage where your ads appear.
We know you're looking for more than YouTube bragging rights, and that's why we’ll track and report on your campaign activity including impressions, views, and multiple engagement metrics. You’ll know exactly how your campaign is performing.
Don't take our word for it.
For select clients who meet certain spending requirements, Google can conduct a brand lift study to quantitatively illustrate how YouTube advertising impacts your brand. The study gives you tangible performance metrics for things like ad recall, brand awareness, consideration, and purchase intent that are directly attributable to your TrueView campaign.
Be a contemporary brand.
There are crazy statistics about how online video is the wave of the future. Still, a lot of New York businesses are ignoring it. Maybe they lost money on a commercial they ran during a syndicated Night Court rerun in the late-eighties. A lot has changed since then, my friend.